ITCHING EARS
2 Timothy 4:2 Preach the word; be instant in season, out of season; reprove, rebuke, exhort with all longsuffering and doctrine.
There are times when the preacher has to preach a message of rebuke. It's uncomfortable to some people.
2 Timothy 4:3 For the time will come when they will not endure sound doctrine; but after their own lusts shall they heap to themselves teachers, having itching ears;
The truth hurts sometimes. People will always find someone to tell them what they want to hear. Some churches, not wanting to offend, shy away from doctrine and rebuke.
If we don't allow God's Word to rebuke, reprove, exhort and give us doctrine, we will turn away from it and go to churches where only the "love" of God is preached. People should know that God is also a God of judgement.
As Christians, we need to search out the scriptures, asking God to show us "all" His truth, to give us understanding so that we can grow and be used by Him.